Leading supplier to the burgeoning lettings industry deploys PeopleValue advantage to enhance their customer loyalty programme
Oxford, UK - 9th May 2011 - HomeLet, the UK's largest supplier of
referencing to the lettings industry has deployed PeopleValue Advantage
to increase the attractiveness of its customer loyalty programme. With
over 25% share of its market, HomeLet operate in a highly competitive
market where quality and speed of service is of critical importance.
In order to further differentiate themselves from their competitors, reinforce customer loyalty and provide a compelling offer to new customers, HomeLet have developed a premier proposition, to which over 50% of their existing customer base have already signed up. Joining this scheme gives letting agencies access to a wealth of business tools. HomeLet Advantage, as it has been branded, has been added to this programme to increase its value and attractiveness.
"In order to maintain our market leading position and grow our market share we are always seeking to innovate and keep one step ahead of the competition. We recognised that through the addition of PeopleValue Advantage we could create a significant improvement in the value of our customer loyalty programme. The response from our letting agency customers has been very positive, further enhancing the HomeLet offer," observed Andy Wynne Jones, Head of Underwriting, HomeLet.
PeopleValue Advantage has established itself as a proven and highly successful offer around which to build a powerful customer loyalty programme. It provides participants with online access to 000's of discounts and cash back offers on a wide range of products and services to suit all tastes. It is easy to deploy, communicate and manage providing organisations with a highly cost effective offer to build and maintain customer loyalty.
Advantage can be customised and branded in an organisations' own corporate image and can be easily and rapidly integrated into any existing programme, significantly enhancing a customer loyalty programme as has been done with HomeLet. For organisations deploying Advantage, the choice of features and capabilities include an extensive suite of self-service online management information, full branding capabilities, a customer communications channel and the ability to run online surveys.
"We are seeing more and more companies adopt Advantage either as a customer loyalty programme in its own right or as part of an existing programme. We are continually developing and implementing product enhancements along with growing the breadth and depth of the offers to ensure PeopleValue Advantage delivers the most compelling product available in the market," said Mike Morgan, CEO, PeopleValue.
About PeopleValue
PeopleValue is a leading provider of loyalty, reward, incentive and benefit programmes to a diverse range of organisations offering a full end-to-end service through the creation, execution and management of programmes that are aimed at maximising the impact on business results. With over 150 customers including Rank, npower, Twyford, Whitbread, Tata Steel, Royal Mail, Aviva and the RAC they serve over 450,000 users. PeopleValue have developed a suit of web based applications that can be easily implemented and provide real time performance information on tactical sales campaigns, reward and motivation programmes and employee engagement.
For more information please contact Guy Tarring on gtarring@peoplevalue.co.uk or call 0870 908 0088.